Whillie - clothing brand

I DEVELOPED THIS STREETWEAR CLOTHING BRAND ALONGSIDE MY APPRENTICESHIP, STARTING THE PROJECT IN JANUARY 2025. FROM THE VERY BEGINNING, I BUILT THE BRAND INDEPENDENTLY AND WAS RESPONSIBLE FOR EVERY ASPECT OF ITS CREATION AND EXECUTION. THIS INCLUDED DEVELOPING THE BRAND IDENTITY AND CONCEPT, DESIGNING THE LOGO, DEFINING THE STRATEGY, MANAGING SOCIAL MEDIA, PRODUCING VIDEO CONTENT, ORGANIZING AND SHOOTING PHOTOSHOOTS, SETTING UP AND MAINTAINING THE WEBSITE, HANDLING MARKETING, SALES, AND FINANCES, AS WELL AS DESIGNING, MANUFACTURING, AND SELLING THE CLOTHING ITSELF. WORKING ON THIS PROJECT GAVE ME HANDS-ON EXPERIENCE ACROSS THE ENTIRE CREATIVE AND BUSINESS PROCESS. IT CHALLENGED ME TO TAKE RESPONSIBILITY AND CONTINUOUSLY ADAPT. I LEARNED A GREAT DEAL THROUGH THIS PROJECT AND CONTINUE TO DEVELOP NEW SKILLS EVERY DAY.