VJ Festival

VJ Festival was a project developed during my intercompany course with the goal of creating a complete marketing concept for a fictional event. The focus was on building a visual identity and translating it across multiple channels. I developed the branding, including color palette and visual style, and created a promotional poster and an event advertisement. In addition, I designed and coded a website for the festival to complete the campaign. While the website files were unfortunately lost, the poster and video remain as representative outcomes of the overall concept. This project strengthened my understanding of branding systems, campaign thinking, and cross-media consistency.